Diverse Crowds Fuel ‘Cars 3’ and ‘All Eyez on Me’ at Box Office

While Latinos are underrepresented in movies over all — by a huge margin — animated films are suddenly leaning into Hispanic characters and stories in a big way. Pixar’s “Coco,” set to arrive on Nov. 22, features an all-Latino voice cast and was inspired by Day of the Dead traditions in Mexico. “Ferdinand,” set in the world of Spanish bull fighting, is scheduled for December release from 20th Century Fox.

It could be a coincidence, although the animation field does have a history of moving as a pack. More likely, studios are paying attention to the data: Latinos have become the most reliable animation audience, according to the research firm Screen Engine/ASI. Over the last two years, Latinos have made up about 20 percent of opening-weekend ticket buyers for all films, and 25 percent for animated films.

“In the Hispanic…

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